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Welcome to Swirl & Spark.

A creative studio for stories, imaginative activities, team-building inspiration, and creative college guidance.

Stories to get lost in. Ideas to spark imagination. Guidance to discover your story.

I’m Jackie Yeager—author, educator, storyteller, and founder of Swirl & Spark.

I think the best possibilities begin with a little curiosity, a lot of imagination, or a simple What if?

I’ve always loved cheering people on…whether they’re dreaming up a new idea, bringing a story to life, tackling a challenge as a team, or discovering what makes them shine. Maybe it’s the former cheerleader and coach in me, but I believe a little encouragement can go a long way. And sometimes, all it takes is a spark to help someone see what’s possible.

What Will You Discover?

Books & Stories

Meet the Crimson Five, a team of innovative kids with big dreams, and explore the stories that bring them to life.

Imagination Vault

Find creative prompts, imaginative challenges, and free printables to inspire your next idea.

Creative College Guidance

Discover a creative approach to college applications—one that helps students recognize what makes their stories uniquely theirs.

For Innovative Teams

Explore spontaneous challenges, team-building activities, and ideas to help groups think creatively and work together.

This & That for Writers

Find writing inspiration, tips, and a peek into the writing life, including treasures from the early days of Swirl & Spark.

A Little Curiosity Can Lead to Big Sparks

So, why Swirl & Spark?

The name grew from the way my mind works—daydreaming, imagining, brainstorming, and letting ideas swirl around until something sparks. I’ve always liked the words individually, but I love them even better together! They capture the amazing, unpredictable way one thought can lead to another and something new can take shape.

Since 2013, Swirl & Spark has grown alongside my own creative journey, bringing together many of the things I love most: storytelling, imaginative activities, teamwork, and helping people discover what makes them truly shine.

I’m a believer in big ideas, the power of imagination, and the courage to chase big dreams. Whether you’re bringing a story to life, tackling a creative challenge with a team, or discovering what’s next for you, I hope you’ll find inspiration here to explore new directions and take that next step.

I’m glad you’re here. Take a look around, follow your curiosity, and see what sparks.