To Launch Party or Not to Launch Party?

Hey Lovelies,

7 Days!! Ohmygosh, we’re one week out from release of Flip the Silver Switch and I’m not gonna lie. It is NOT easier the second time around! I was thinking I would be a seasoned pro by the time my second book published but here we are seven months later and NOPE—not a seasoned pro at all! I am most definitely freaking out.

I promised myself I wouldn’t t be nervous this time, or anxious in any way. Because really what’s the point? What good does worrying do anyway? It’s just your mind imagining the worst possible outcome…and as my favorite character Kia Krumpet would say, “I definitely DO NOT want to imagine the worst possible outcome!”

But… people are going to be reading my book in just 7 short days. And what if none of the bookstores stock this one? What if librarians say, “No thanks?” What if it gets bad reviews? What if I haven’t done all I can to help promote it? What if it doesn’t sell at all? What if no one comes to my launch party?

I worried about all of these things when Spin the Golden Light Bulb launched in January and this time is no different. But, even thought I’m still not a seasoned pro, I guess there is one thing I’ve learned this time around. And so I’m doing everything I can do remember it…

Take care of the things you can control, and forget about the rest.

Yes, people are going to read my book. That’s a good thing! My story will soon be in the hands of readers and that’s why I wrote it, right? So no reason to be anxious at all.

And, Amberjack has an incredible sales and marketing team. They are professionals—the experts at that sort of thing. Sure, I can use my social media platform to help spread the word about it—and I have, but at the end of the day, I have little control over sales. I’ve done the hard part. I’ve written the best book I can. Hopefully there will be booksellers, librarians, and readers who love the story as much as I do…as much as my agent does, and as much as my team at Amberjack does. Fingers crossed on that one!

So that leaves one thing…

What if no one comes to my launch party?

This was my BIG worry for the launch of Spin the Golden Light Bulb. It was a private event and I had invited my family and closest friends not knowing how many of them would come. And if they did attend, I was convinced they would stop in for a few minutes just to be nice! Well, many DID attend (like over 100 people!) and though I’ll never know how many of them came just to be nice, they were there for the whole duration and it was wonderful—definitely a night I will never forget!

But, that night was only seven months ago. How could I ask my family and friends to attend another launch party for me? It was strange enough the first time hosting a party for myself. No way was I going to do that again! Besides, it was a lot of work to organize and I wasn’t sure I had it in me again so soon. So I decided not to have one.


Well, here’s the thing. I realized several weeks ago that Flip the Silver Switch deserves a launch party too. So much of my heart and hard work went into the creation of  it. So much hard work (and heart) of other people went into the creation of it too and we DO all want to launch it into the world with love. It may be weird (in a good way!) that it’s publishing so soon after Spin the Golden Light Bulb, but that was the plan right from the start…considering it IS a sequel after all! I mean publishing a book is A VERY BIG DEAL—no matter when it happens. For me, it’s my second book baby. My story is actually a REAL BOOK! It’s like my second child. I love my second child every bit as much as my first, and even though they were born relatively close together, I still celebrated his arrival, right? I did! And so…

To launch party or not?

Yes!! We’re having a launch party!


This time around, it’s not a private event though. We’re having a Flip the Silver Switch Book Birthday Party at my favorite independent bookstore Lift Bridge Books so it’s open to everyone. (Yikes!) It’s happening on Saturday, August 25th from 2-4. If you’re local in Rochester (specifically Brockport), please stop by and say hello! We’re having treats, kids activities, giving away bookish prizes, and I’ll be signing copies of this…


Details for the event can be found here on my Facebook Author Page and also on the  EVENTS page.

But don’t think for a second that I’m not a teeny bit anxious. Like I said, giving birth to a book is a BIG DEAL!

But that’s not all my news today. In keeping with the celebratory theme, I mentioned last time that I’m  celebrating the 5 year Blog-iversary of Swirl and Spark with a Giveaway!!  I’ll be posting all the good stuff on Thursday, the actual 5 year Blog-iversary date! Check back then because I’m certain you’ll want to enter.

Don’t forget. And don’t forget to tell your friends. I think they may want to enter too!

Until then, I’ll be spending most of this week finalizing college prep stuff for my two kids. I mentioned last time that my son leaves for college on the 19th. Yes, the 19th. That’s so soon! My daughter has a week longer but also so much stuff to do before her first day back too. So…pretty busy in this household as we gear up for the Blog-iversary, College send off, Flip the Silver Switch Release Day, and Flip the Silver Switch Launch Party!

Have I mentioned I really can’t wait for September??

Did you notice that I made no mention of writing? That’s one reason I really can’t wait for September. I’m looking so forward to diving back into my WIP. But what about you? Have you been writing lately?

The lazy days of summer are upon us (well for some of us) so I hope you’re one of those lucky ones enjoying the tranquility! But I hope you’re writing too—or at least thinking about your story. That counts as writing too. Without the calm thinking time, there can be no creative ideas. Our minds just don’t work that way. So enjoy the calm as much as you can. That’s when the best story ideas come to us.

Have a great day, Lovelies and I’ll check in with you on Thursday, August 16th for the 5 YEAR SWIRL AND SPARK BLOG-IVERSARY!!

Until then, keep those story ideas swirling, 

❤ Jackie

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